Day 10: Media Ecology

The lecture began with discussion on the invisible environemtn. Media ecology refers to the study of how media effects and impacts both the individual and at a societal level. We were reintroduced to the witings of Mark McLuhan in that media is an extension of the human body, with media things are made possible beyond human capacity. Mark Mcluhan idea of median as the message, refers to the fact that the content is not so much important as the way in which the media used. McLuhans Media tetrads are rules or ways of examining media which include how it extends, makes obsolete, retrieves from old media, and what its reverse does when pushed to the limit. Neil postman another media ecologist focused on media in literacy, language and education and also extended on the work of McLuhan.