Sunday, November 29, 2009

Day 3: Media, new media, and social media

With virtual communitys comes the issue of identity. Turkle (1995) put frowrd the idea that the identity that individuals often portray is not a true reflection of that person. The internet allows people to construct an indentity, often in a more favourable light.
Initially the internet was seen and used as a means of connecting people from different backgrounds and in different geographical locations, however, the interent is now used in a more self-centered way. Another shift has become aparent with the emergence of social networking and blogging cities. The internet is now used not only for business but as a leisure/recreational activity.

A new way of thinking about the web has been proposed, Web 2.0 is based on the user experience, community and collaboration, where the average person can have some imput.

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